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DRAUPA CONVERSATION WITH PATTERNBASE
DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...
DRAUPREDUCE SHAPEWEAR
— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...
DRAUPPIXELS AS MATERIALS
DRAUP’s inaugural collection SEEN ON SCREEN, co-created with Nicolas Sassoon, takes the moiré pattern as its subject Moiré is an optical phenomenon that is produced when two patterns are overlaid. Out of their interference comes something entirely new — a “third image”. When you walk past a fence, or a TV screen, sometimes the layers line up, and a moiré pattern emerges. Each time, this pattern is different depending on the relationship — the angle, scale, separation, and distance — between o...
>100 subscribers
DRAUPA CONVERSATION WITH PATTERNBASE
DRAUP’s REDUCE shapewear collection was created in collaboration with artist Patternbase*In conversation with Lamia Priestley, DRAUP's head of artists, Patternbase discussed their process in creating the collection. Listen to the full conversation on our podcast. *Describe your creative processI come from a traditional arts background in illustration, painting, and fiber arts, and I work professionally as a textile print & graphics designer for fashion accessories & home decor. As a surf...
DRAUPREDUCE SHAPEWEAR
— Solutions for every digital bodyPhotoshop and Facetune are renowned for bringing the ‘perfect form’ to the masses, with 71% of social media users admitting to editing photos before posting them online. But post-production tools are stuck in the past, totally unprepared for a future in which our bodies are digital. Part social commentary, part crystal ball, REDUCE is the world’s first line of digital shapewear. Inspired by brands like SPANX and SKIMS, the collection bring the same sculpting ...
DRAUPPIXELS AS MATERIALS
DRAUP’s inaugural collection SEEN ON SCREEN, co-created with Nicolas Sassoon, takes the moiré pattern as its subject Moiré is an optical phenomenon that is produced when two patterns are overlaid. Out of their interference comes something entirely new — a “third image”. When you walk past a fence, or a TV screen, sometimes the layers line up, and a moiré pattern emerges. Each time, this pattern is different depending on the relationship — the angle, scale, separation, and distance — between o...
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Marking a digital fashion milestone, on July 25th 2023, DRAUP’s generative gown, Antheia, was sold at Christie’s in Gucci’s Future Frequencies: Explorations in Generative Art in Fashion sale.
The auction explored themes of autonomous systems and fashion and included 21 pieces from renowned digital artists such as Claire Silver, Tyler Hobbs, Maya Man and Botto.
After a week long sale, the piece was won by fellow exhibiting artist, renowned AI poetess Sasha Stiles.
Whilst Christie’s and Sotheby’s are renowned for their luxury sales, Antheia marked the first time a digital fashion brand has been auctioned at a major auction house.
Borrowing its name from the Greek divinity, Theia, Antheia was created by DRAUP with artistic direction from digital artist Nicolas Sassoon.
Theia was renowned in Greek mythology for her role in providing vision and giving gold and silver its intrinsic worth.
Drawing on this symbolism, the name Antheia is a commentary on the piece's appearance, as well as its aim to help viewers see the value in digital couture.
Drawing design inspiration from archive pieces from the likes of Gucci, Paco Rabanne and Halston, Antheia melds elements of Optical Art, Art Nouveau and early computer graphics to create a garment born from digital craft.
Antheia was created by a generative process tailored for the creation of digital fashion.
This system determined not only the gown’s 2D elements (its print), but also its 3D components such as its silhouette and structure.
Antheia’s final design was selected from hundreds of algorithmically generated outputs, each with their own unique shape and pattern.
Antheia’s fan-like appendage and folded pleats were chosen for their striking relationship to the garment’s textile print — the contrast between a classical design and a hard-edged abstract pattern. Plus, as the gown moves it glimmers like gold.
Read more about the Antheia and the Future Frequencies auction in WWD, Vogue Business, Jing Daily, Decrypt and Hypebae
Marking a digital fashion milestone, on July 25th 2023, DRAUP’s generative gown, Antheia, was sold at Christie’s in Gucci’s Future Frequencies: Explorations in Generative Art in Fashion sale.
The auction explored themes of autonomous systems and fashion and included 21 pieces from renowned digital artists such as Claire Silver, Tyler Hobbs, Maya Man and Botto.
After a week long sale, the piece was won by fellow exhibiting artist, renowned AI poetess Sasha Stiles.
Whilst Christie’s and Sotheby’s are renowned for their luxury sales, Antheia marked the first time a digital fashion brand has been auctioned at a major auction house.
Borrowing its name from the Greek divinity, Theia, Antheia was created by DRAUP with artistic direction from digital artist Nicolas Sassoon.
Theia was renowned in Greek mythology for her role in providing vision and giving gold and silver its intrinsic worth.
Drawing on this symbolism, the name Antheia is a commentary on the piece's appearance, as well as its aim to help viewers see the value in digital couture.
Drawing design inspiration from archive pieces from the likes of Gucci, Paco Rabanne and Halston, Antheia melds elements of Optical Art, Art Nouveau and early computer graphics to create a garment born from digital craft.
Antheia was created by a generative process tailored for the creation of digital fashion.
This system determined not only the gown’s 2D elements (its print), but also its 3D components such as its silhouette and structure.
Antheia’s final design was selected from hundreds of algorithmically generated outputs, each with their own unique shape and pattern.
Antheia’s fan-like appendage and folded pleats were chosen for their striking relationship to the garment’s textile print — the contrast between a classical design and a hard-edged abstract pattern. Plus, as the gown moves it glimmers like gold.
Read more about the Antheia and the Future Frequencies auction in WWD, Vogue Business, Jing Daily, Decrypt and Hypebae
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