An off-beat prediction for social media in 2024: Facebook will become moderately cool again. If you haven’t been on Facebook in 1-5 years, log in and note what appears on your News Feed: Friends, family and random acquaintances sharing real updates - graduations, marriages, births, new homes… all with no filters, little editing, and absolutely no engagement bait. It’s genuinely life-affirming. I might even create a post myself. But it's not just personal moments making a comeback. Market...