We all know that product-led marketing works, but we’re in the bull run. Every day, everyone and their neighbor is launching products—some great, some not so great. And to be honest... it’s tough for your company’s page to cut through the noise.

But do you know who can?

You guessed it… the FOUNDER.

Here’s the new playbook for web3 growth, used by industry leaders like Cathy Hackl, Robbie Ferguson, Justin Vogel, Dan Romero, and more.

Building both the founder’s brand and the company’s page is a case of 1+1=3.

You’ve heard the saying, “People buy from people.” After all, we even try to give Satoshi Nakamoto a face to personify the creator of this tech.

As the founder, you get to add your excitement, your why, and your unique perspective to your company’s campaigns. You’re also the one who can forge relationships and partnerships with other founders.

Founders make the best spokespersons for their companies because the community wants to hear from those actively building. Do it right, and you'll be amazed by the growth of your supporter base.

Tip: This strategy isn’t limited to founders. Encourage subject matter experts on your team to build their personal brands and share their expertise. This creates a ripple effect, expanding your startup’s audience, thought leadership, and credibility.

Stay tuned for next week's edition where we unveil 30 ready-to-use content ideas for web3 founders. 👀

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🎮 Kazm now supports Base, enabling projects to engage their community on Base with quests, rewards, and more.

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