Crowdfund: $ESSAY
A new experiment begins today: using crypto to crowdfund the next essay I'm writing, titled Scissor Labels. Instead of publishing my work for free, or putting it behind a paywall, I'm doing something in between: raising funds to produce a new essay in exchange for ownership of the work. This will allow me to devote my full time to writing the piece, while allowing it to exist as a public good for anyone to read. The crowdfund is now live, and will stay open for one week, or until th...
Scissor Labels
We live in an age of constant narrative conflict. But today, not every battle is legible to the untrained observer. While some grifts are plainly perpetrated by would-be thought leaders, other battles for narrative control are hiding in plain sight, happening under the guise of intellectual debate. When these battles go unrecognized for what they are, even the best among us fall victim to meaningless conversations that waste the time of those involved. In this piece, I introduce the concept o...

Shields Background
In 2021, Timothy Luke and I received a grant to build a new brand for the Uniswap Grants Program (UGP). When we looked at UGP, it felt clear that the program’s core was the grant recipients themselves, and the projects they were building. We saw a wide range of work being funded and completed through UGP, with each individual project shaping the program’s overall identity. Inspired by the concept of headless brands, we sought to create a visual identity that felt true to UGP: individually uni...
New every morning.
Crowdfund: $ESSAY
A new experiment begins today: using crypto to crowdfund the next essay I'm writing, titled Scissor Labels. Instead of publishing my work for free, or putting it behind a paywall, I'm doing something in between: raising funds to produce a new essay in exchange for ownership of the work. This will allow me to devote my full time to writing the piece, while allowing it to exist as a public good for anyone to read. The crowdfund is now live, and will stay open for one week, or until th...
Scissor Labels
We live in an age of constant narrative conflict. But today, not every battle is legible to the untrained observer. While some grifts are plainly perpetrated by would-be thought leaders, other battles for narrative control are hiding in plain sight, happening under the guise of intellectual debate. When these battles go unrecognized for what they are, even the best among us fall victim to meaningless conversations that waste the time of those involved. In this piece, I introduce the concept o...

Shields Background
In 2021, Timothy Luke and I received a grant to build a new brand for the Uniswap Grants Program (UGP). When we looked at UGP, it felt clear that the program’s core was the grant recipients themselves, and the projects they were building. We saw a wide range of work being funded and completed through UGP, with each individual project shaping the program’s overall identity. Inspired by the concept of headless brands, we sought to create a visual identity that felt true to UGP: individually uni...
New every morning.

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