
The consensus is forming fast. Nicky Sap's piece landed this week with a decisive verdict: "Even if the future of crypto is social, the future of social is clearly not crypto." Dan Romero announced Farcaster's pivot in December—wallet-first, trading infrastructure, "come for the tool, stay for the network." Two platforms, same retreat. The story seems settled: financialized social failed.
I want to offer a different lens. Not because I think the consensus is wrong, but because I think it's incomplete. I've spent nearly two years inside Farcaster, and what I experienced doesn't map cleanly to "failed product." I got smarter. I shipped ideas I wouldn't have shipped elsewhere. My identity evolved through contribution—photographer to community builder to channel creator to consultant. The network created conditions for emergence that I haven't found anywhere else. So when I hear "no PMF after 4.5 years," I wonder if we're measuring the wrong thing.
What gets obscured in most Farcaster discourse is that we're talking about two different systems under one name. There's Farcaster, the protocol—a decentralized social graph, permissionless infrastructure that The Base App builds on, and other clients could too. And there's Farcaster the app—Merkle Manufactory's client, a VC-funded product competing for users, measuring DAU, justifying its capital structure. Both are called Farcaster. Both are funded by the same investors. But they operate on fundamentally different logics.
James Carse described this distinction as finite and infinite games. Finite games are played to win—they have endpoints, scoreboards, and victory conditions. Infinite games are played to continue playing, where success means the game persists and expands. Protocols are an infinite game infrastructure. They're not trying to win markets; they're trying to remain useful, composable, and generative. Success looks like continued adoption without reliance on any single steward. Apps are finite game products. They compete, optimize, pivot, and chase metrics that satisfy investors and markets.
When Dan says "no product-market fit after 4.5 years," he's talking about the app. The protocol, meanwhile, is doing exactly what protocols do—The Base App's 600K+ new FIDs suggest the infrastructure works fine. The real question isn't whether Farcaster failed. It's what happens when finite game pressures are applied to infinite game infrastructure.
Before going further, it's worth grounding this in something concrete. I joined Farcaster during a sabbatical studying Web3, and what I found wasn't a content platform—it was a coordination surface. The network made me smarter, not through consumption but through proximity to builders shipping in public, thinking out loud, iterating in real time. The quality of discourse was different from anywhere else I'd been online.
I shipped ideas I wouldn't have shipped elsewhere because the coordination costs were lower and the feedback loops were tighter. The norms were aligned enough that experimentation felt safe. My identity evolved through contribution, not credentials—and that evolution was recognized and rewarded by the network itself.
That's what infinite game infrastructure does. It doesn't optimize for comfort or scale first. It increases participant capability and creates conditions for emergence. The protocol enabled that experience. The app was simply how I accessed it.
This tension isn't unique to Farcaster—every VC-funded protocol faces it. Venture capital operates with finite game logic: fund cycles, return horizons, portfolio math that requires outliers. Protocols generate value with infinite game logic: permissionless adoption, composability, value accruing across ecosystems rather than to a single corporate entity. These logics don't naturally align.
"Sufficiently decentralized" is the compromise mechanism. Maintain enough control to capture value for investors. Decentralize enough to unlock ecosystem growth. It's not a philosophical stance—it's a negotiation. And that negotiation holds until finite game pressures intensify. When the scorecards demand revenue and the runway shortens, what happens to stewardship of the infinite game?
Viewed through a finite game lens, the wallet-first pivot makes complete sense. The app needs traction, and wallets and trading have clearer monetization paths. Clanker generated more fees in its first weeks than the social app did in years—follow the revenue. The logic is sound.
Through an infinite game lens, the picture shifts. The protocol's unique value is the social graph as a coordination infrastructure—something no other wallet offers. The wallet pivot means competing in a crowded finite game where Coinbase, MetaMask, and Robinhood have structural advantages Farcaster lacks. Neither lens is wrong; they're seeing different layers of the same system. The problem arises when one lens is treated as definitive, and the other is ignored.
Roughly 30,000 Farcaster users have Neynar scores above 0.7, meaning they're active, engaged, and contributing. They are, almost definitionally, innovators—the 2.5% who try things first.
Through a finite game lens, this looks like a market size problem. Thirty thousand users don't justify a $180M raise, and the path to mass adoption isn't visible. Through an infinite game lens, this looks like exactly the right foundation. Innovators stress-test infrastructure, build patterns, and establish norms that later adopters inherit. They're the ones you want using protocol infrastructure early. Finite games chase scale early. Infinite games deepen capability first. Same data, different conclusions—depending entirely on which game you think you're playing.
Bluesky made a different set of choices. Same two-layer structure—AT Protocol underneath, Bluesky the app on top—but they avoided financialization entirely. No tokens, no wallets, no on-chain primitives. Jay Graber understood decentralization's value and chose to pursue it without the speculation layer.
By finite game metrics, they're winning decisively. Roughly 40 million users on about one-fifth of the funding, 70x Farcaster's user base. But when I used it, something felt absent. The builder density wasn't there. The coordination surface wasn't there. No frames, no mini-apps, no composable experiments. It felt like a better Twitter—calmer, cleaner, more legible—but not a new kind of network.
Legibility is valuable, but generativity is different. Bluesky is optimized for social comfort and mass adoption. Farcaster, intentionally or not, optimized for emergent coordination among builders. Forty million users who scroll versus thirty thousand users who ship—I don't know which is "better," but they're building fundamentally different kinds of networks, and comparing them by user count alone misses most of what matters.
Most consensus takes are treating Farcaster as a single thing. Seen that way, the story is simple: financialized social didn't work, so pivot to what does.
Seen as two layers, the picture changes entirely. The app faces legitimate finite game pressures—runway, returns, competitive dynamics. The protocol may still be doing precisely what protocols are supposed to do—enabling coordination patterns that didn't exist before. The error is measuring infinite game infrastructure with finite game scorecards and declaring failure when they don't align. That doesn't mean financialized social doesn't work. It means we haven't isolated the variables.
If you're building in this space, the two-layer frame matters more than most analysis acknowledges. Protocol logic and app logic are different, and funding both with the same capital structure creates unavoidable tension. "Sufficiently decentralized" manages that tension, but it doesn't resolve it—and at some point, the finite game pressures will force a choice.
DAU won't tell you whether infrastructure enables new coordination patterns. Revenue won't capture capability expansion. None of this negates runway, returns, or reality—but knowing you're playing two games simultaneously might help you navigate the tension more consciously than treating them as one.
Farcaster the protocol can still become meaningful decentralized social infrastructure. Other clients can build on the social graph. The coordination primitive exists independently of any single app's success or failure.
Farcaster, the app is pivoting toward wallets and trading, and that may be exactly the right finite game move given the pressures they face. The open question is how much independence the infinite game retains when the finite game demands resources, attention, and strategic focus.
I don't know the answer. But I know what I experienced inside the network, and it doesn't map to "financialized social failed." It maps to something more specific: infinite game infrastructure is hard to measure, easy to undervalue, and structurally misaligned with finite game funding. That lens doesn't resolve the debate, but it lets us see the system more clearly—and right now, clarity matters more than verdicts.

The consensus is forming fast. Nicky Sap's piece landed this week with a decisive verdict: "Even if the future of crypto is social, the future of social is clearly not crypto." Dan Romero announced Farcaster's pivot in December—wallet-first, trading infrastructure, "come for the tool, stay for the network." Two platforms, same retreat. The story seems settled: financialized social failed.
I want to offer a different lens. Not because I think the consensus is wrong, but because I think it's incomplete. I've spent nearly two years inside Farcaster, and what I experienced doesn't map cleanly to "failed product." I got smarter. I shipped ideas I wouldn't have shipped elsewhere. My identity evolved through contribution—photographer to community builder to channel creator to consultant. The network created conditions for emergence that I haven't found anywhere else. So when I hear "no PMF after 4.5 years," I wonder if we're measuring the wrong thing.
What gets obscured in most Farcaster discourse is that we're talking about two different systems under one name. There's Farcaster, the protocol—a decentralized social graph, permissionless infrastructure that The Base App builds on, and other clients could too. And there's Farcaster the app—Merkle Manufactory's client, a VC-funded product competing for users, measuring DAU, justifying its capital structure. Both are called Farcaster. Both are funded by the same investors. But they operate on fundamentally different logics.
James Carse described this distinction as finite and infinite games. Finite games are played to win—they have endpoints, scoreboards, and victory conditions. Infinite games are played to continue playing, where success means the game persists and expands. Protocols are an infinite game infrastructure. They're not trying to win markets; they're trying to remain useful, composable, and generative. Success looks like continued adoption without reliance on any single steward. Apps are finite game products. They compete, optimize, pivot, and chase metrics that satisfy investors and markets.
When Dan says "no product-market fit after 4.5 years," he's talking about the app. The protocol, meanwhile, is doing exactly what protocols do—The Base App's 600K+ new FIDs suggest the infrastructure works fine. The real question isn't whether Farcaster failed. It's what happens when finite game pressures are applied to infinite game infrastructure.
Before going further, it's worth grounding this in something concrete. I joined Farcaster during a sabbatical studying Web3, and what I found wasn't a content platform—it was a coordination surface. The network made me smarter, not through consumption but through proximity to builders shipping in public, thinking out loud, iterating in real time. The quality of discourse was different from anywhere else I'd been online.
I shipped ideas I wouldn't have shipped elsewhere because the coordination costs were lower and the feedback loops were tighter. The norms were aligned enough that experimentation felt safe. My identity evolved through contribution, not credentials—and that evolution was recognized and rewarded by the network itself.
That's what infinite game infrastructure does. It doesn't optimize for comfort or scale first. It increases participant capability and creates conditions for emergence. The protocol enabled that experience. The app was simply how I accessed it.
This tension isn't unique to Farcaster—every VC-funded protocol faces it. Venture capital operates with finite game logic: fund cycles, return horizons, portfolio math that requires outliers. Protocols generate value with infinite game logic: permissionless adoption, composability, value accruing across ecosystems rather than to a single corporate entity. These logics don't naturally align.
"Sufficiently decentralized" is the compromise mechanism. Maintain enough control to capture value for investors. Decentralize enough to unlock ecosystem growth. It's not a philosophical stance—it's a negotiation. And that negotiation holds until finite game pressures intensify. When the scorecards demand revenue and the runway shortens, what happens to stewardship of the infinite game?
Viewed through a finite game lens, the wallet-first pivot makes complete sense. The app needs traction, and wallets and trading have clearer monetization paths. Clanker generated more fees in its first weeks than the social app did in years—follow the revenue. The logic is sound.
Through an infinite game lens, the picture shifts. The protocol's unique value is the social graph as a coordination infrastructure—something no other wallet offers. The wallet pivot means competing in a crowded finite game where Coinbase, MetaMask, and Robinhood have structural advantages Farcaster lacks. Neither lens is wrong; they're seeing different layers of the same system. The problem arises when one lens is treated as definitive, and the other is ignored.
Roughly 30,000 Farcaster users have Neynar scores above 0.7, meaning they're active, engaged, and contributing. They are, almost definitionally, innovators—the 2.5% who try things first.
Through a finite game lens, this looks like a market size problem. Thirty thousand users don't justify a $180M raise, and the path to mass adoption isn't visible. Through an infinite game lens, this looks like exactly the right foundation. Innovators stress-test infrastructure, build patterns, and establish norms that later adopters inherit. They're the ones you want using protocol infrastructure early. Finite games chase scale early. Infinite games deepen capability first. Same data, different conclusions—depending entirely on which game you think you're playing.
Bluesky made a different set of choices. Same two-layer structure—AT Protocol underneath, Bluesky the app on top—but they avoided financialization entirely. No tokens, no wallets, no on-chain primitives. Jay Graber understood decentralization's value and chose to pursue it without the speculation layer.
By finite game metrics, they're winning decisively. Roughly 40 million users on about one-fifth of the funding, 70x Farcaster's user base. But when I used it, something felt absent. The builder density wasn't there. The coordination surface wasn't there. No frames, no mini-apps, no composable experiments. It felt like a better Twitter—calmer, cleaner, more legible—but not a new kind of network.
Legibility is valuable, but generativity is different. Bluesky is optimized for social comfort and mass adoption. Farcaster, intentionally or not, optimized for emergent coordination among builders. Forty million users who scroll versus thirty thousand users who ship—I don't know which is "better," but they're building fundamentally different kinds of networks, and comparing them by user count alone misses most of what matters.
Most consensus takes are treating Farcaster as a single thing. Seen that way, the story is simple: financialized social didn't work, so pivot to what does.
Seen as two layers, the picture changes entirely. The app faces legitimate finite game pressures—runway, returns, competitive dynamics. The protocol may still be doing precisely what protocols are supposed to do—enabling coordination patterns that didn't exist before. The error is measuring infinite game infrastructure with finite game scorecards and declaring failure when they don't align. That doesn't mean financialized social doesn't work. It means we haven't isolated the variables.
If you're building in this space, the two-layer frame matters more than most analysis acknowledges. Protocol logic and app logic are different, and funding both with the same capital structure creates unavoidable tension. "Sufficiently decentralized" manages that tension, but it doesn't resolve it—and at some point, the finite game pressures will force a choice.
DAU won't tell you whether infrastructure enables new coordination patterns. Revenue won't capture capability expansion. None of this negates runway, returns, or reality—but knowing you're playing two games simultaneously might help you navigate the tension more consciously than treating them as one.
Farcaster the protocol can still become meaningful decentralized social infrastructure. Other clients can build on the social graph. The coordination primitive exists independently of any single app's success or failure.
Farcaster, the app is pivoting toward wallets and trading, and that may be exactly the right finite game move given the pressures they face. The open question is how much independence the infinite game retains when the finite game demands resources, attention, and strategic focus.
I don't know the answer. But I know what I experienced inside the network, and it doesn't map to "financialized social failed." It maps to something more specific: infinite game infrastructure is hard to measure, easy to undervalue, and structurally misaligned with finite game funding. That lens doesn't resolve the debate, but it lets us see the system more clearly—and right now, clarity matters more than verdicts.
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Fresh Friday Thoughts. I really appreciate all the thoughtful and sometimes anxious conversations on @farcaster this week. @gmfarcaster was a moment today, and I thank @nounishprof and @adrienne for regularly making sense of this interesting space we inhabit. Shout out to the @sopha community as well. Incredible convos, curation, and ideation are happening there. What if Farcaster didn't fail to find PMF—but found it with a market too small to satisfy its cap table? A lens for seeing the protocol/app tension that the consensus narrative is missing. https://paragraph.com/@jonathancolton.eth/the-unicorn-theyre-treating-like-a-pony
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