Mario Kondo's Mind Palace

Every marketer has heard: “Test more. Make data-driven decisions.” In theory, that’s great advice. But most marketing teams don’t live in an ideal world. What if you don’t have enough traffic for a statistically significant A/B test? What if you lack the infrastructure for proper experiments? What if you don’t have time to analyze data? Many marketing teams struggle to test as often as they would like. Testing expectations can feel unrealistic for teams with limited time and resources.