Hey there! Moxie Intern here,

A week ago, the Moxie team launched Moxie Earn, and there’s a lot of good coming out of it already!

In case you are yet to fully grasp how Moxie Earn works, I wrote a detailed article on everything you need to get started. Today's piece offers a rundown of all the reflections, observations, and lessons from the first week of Moxie Earn. That said, let's dive in!

The Moxie Earn effect is in full swing — promoted casts have gone viral, channels have had increased memberships, new users have gained more new followers, all in one week. And this is just the beginning!

Week 1 of Moxie Earn was a rollercoaster. Here’s a brief breakdown of the numbers;

• 98 advertising campaigns

• Over $15k USD worth of $moxie was spent on promotions

• 11,363 Quote casts

• 110,000 total engagements

• Average cost per engagement is $0.12 USD

Now let’s go over some of the biggest talking points and observations for the week.

One of the constant criticisms hauled at the Moxie team has been about the downward price action of the $moxie token. According to critics, this is largely attributed to two things;

1. The constant sell pressure from Moxie daily rewards.

2. A lack of demand for $moxie.

However, within the first week of Moxie Earn, we have seen a bit of reversal in this trend.

Let me do a bit of tokenomics explanation here;

To launch a Moxie Earn Ad campaign, a minimum payment of 50k $moxie is required. This $moxie payment needs to come from “either a market buy, or from earned $moxie that is already in circulation”. This is eventually distributed as rewards to through the “Moxie Earn” cast to eligible earners. Additionally, every Moxie Earn ad campaign incurs a 5% transaction fee, which is permanently burned, reducing the total token supply.

How does this impact $moxie’s tokenomics?

1. Reduction in supply:

   The 5% transaction fee permanently removes a portion of $moxie from circulation for every Moxie Earn ad campaign, leading to a deflationary effect on the token's supply.

2. Increased demand:

   The ad budget, which is a minimum requirement of 50,000 $moxie, potentially boosts demand for the token. This past week, we saw the highest daily DEX volume day in $moxie’s history.

   

On the supply side, Moxie Earn introduces a slightly deflationary mechanism, reducing the total $moxie supply as adoption increases. Simultaneously, it drives demand, creating a balance of healthy SocialFi tokenomics and increasing scarcity.

A growth in the adoption of Moxie Earn is likely to have a positive long-term impact on $moxie’s price action. The early results we’ve seen this past week offer a promising glimpse of what’s to come.

As with any incentive mechanism, there will always be bad actors trying to game the system. One notable example was individuals posting entirely unrelated content in Quote Casts in an attempt to promote their own content, at the expense of the advertiser.

This zero-sum behavior defeats the entire purpose of the Ad campaigns. Thankfully, the active Moxie community promptly alerted the team to this issue. To address it, the team has issued a warning: users engaging in such practices risk being banned from participating in Moxie Earn opportunities.

As always, the Moxie team is cooking. The team has paid attention to feedbacks from early users of Moxie Earn, and are iterating as quickly as possible. Here are a few things should expect in the coming days;

• More campaign Analytics — The team is currently working on a campaign analytics dashboard that would help to measure the impact of each campaign. For instance, if you run a Quote cast campaign, you’ll be able to see the number of quote casts, recasts, likes, replies etc., that has been generated from that campaign. This would help advertisers measure how well the campaign is doing, and also make informed decisions.

  

• Spam controls and block lists — In a bid to curb zero-sum behaviors from bad actors who are out to game the Moxie Earn system, the team is working on introducing spam control measures, such as block lists.

• New Campaigns Types — At the moment, the only campaign type that is available is the Quote cast campaign. However, the team is working on expanding this, by shipping other campaign types such as likes, recasts, onchain action campaigns, among others. The team is also working on introducing X/Twitter campaigns.

• Payment with your favorite tokens — This is another exciting feature in the works. The team is working on an instant “swap and pay” update that allows payment for Moxie Earn Ad in other tokens. Of course, the tokens are swapped into $moxie under the hood (so this doesn’t affect the demand)

  Very soon, everyone would be able to pay for Moxie Earn ad campaigns in their favorite tokens, be it $Degen, $Higher, or even $USDC.

  

That’s all for now, I hope you found this piece insightful! I'll be back next week with further insights from Moxie Earn.

Signing out to touch some grass,

Moxie Intern Ⓜ️💜

Hey there! Moxie Intern here,

A week ago, the Moxie team launched Moxie Earn, and there’s a lot of good coming out of it already!

In case you are yet to fully grasp how Moxie Earn works, I wrote a detailed article on everything you need to get started. Today's piece offers a rundown of all the reflections, observations, and lessons from the first week of Moxie Earn. That said, let's dive in!

The Moxie Earn effect is in full swing — promoted casts have gone viral, channels have had increased memberships, new users have gained more new followers, all in one week. And this is just the beginning!

Week 1 of Moxie Earn was a rollercoaster. Here’s a brief breakdown of the numbers;

• 98 advertising campaigns

• Over $15k USD worth of $moxie was spent on promotions

• 11,363 Quote casts

• 110,000 total engagements

• Average cost per engagement is $0.12 USD

Now let’s go over some of the biggest talking points and observations for the week.

One of the constant criticisms hauled at the Moxie team has been about the downward price action of the $moxie token. According to critics, this is largely attributed to two things;

1. The constant sell pressure from Moxie daily rewards.

2. A lack of demand for $moxie.

However, within the first week of Moxie Earn, we have seen a bit of reversal in this trend.

Let me do a bit of tokenomics explanation here;

To launch a Moxie Earn Ad campaign, a minimum payment of 50k $moxie is required. This $moxie payment needs to come from “either a market buy, or from earned $moxie that is already in circulation”. This is eventually distributed as rewards to through the “Moxie Earn” cast to eligible earners. Additionally, every Moxie Earn ad campaign incurs a 5% transaction fee, which is permanently burned, reducing the total token supply.

How does this impact $moxie’s tokenomics?

1. Reduction in supply:

   The 5% transaction fee permanently removes a portion of $moxie from circulation for every Moxie Earn ad campaign, leading to a deflationary effect on the token's supply.

2. Increased demand:

   The ad budget, which is a minimum requirement of 50,000 $moxie, potentially boosts demand for the token. This past week, we saw the highest daily DEX volume day in $moxie’s history.

   

On the supply side, Moxie Earn introduces a slightly deflationary mechanism, reducing the total $moxie supply as adoption increases. Simultaneously, it drives demand, creating a balance of healthy SocialFi tokenomics and increasing scarcity.

A growth in the adoption of Moxie Earn is likely to have a positive long-term impact on $moxie’s price action. The early results we’ve seen this past week offer a promising glimpse of what’s to come.

As with any incentive mechanism, there will always be bad actors trying to game the system. One notable example was individuals posting entirely unrelated content in Quote Casts in an attempt to promote their own content, at the expense of the advertiser.

This zero-sum behavior defeats the entire purpose of the Ad campaigns. Thankfully, the active Moxie community promptly alerted the team to this issue. To address it, the team has issued a warning: users engaging in such practices risk being banned from participating in Moxie Earn opportunities.

As always, the Moxie team is cooking. The team has paid attention to feedbacks from early users of Moxie Earn, and are iterating as quickly as possible. Here are a few things should expect in the coming days;

• More campaign Analytics — The team is currently working on a campaign analytics dashboard that would help to measure the impact of each campaign. For instance, if you run a Quote cast campaign, you’ll be able to see the number of quote casts, recasts, likes, replies etc., that has been generated from that campaign. This would help advertisers measure how well the campaign is doing, and also make informed decisions.

  

• Spam controls and block lists — In a bid to curb zero-sum behaviors from bad actors who are out to game the Moxie Earn system, the team is working on introducing spam control measures, such as block lists.

• New Campaigns Types — At the moment, the only campaign type that is available is the Quote cast campaign. However, the team is working on expanding this, by shipping other campaign types such as likes, recasts, onchain action campaigns, among others. The team is also working on introducing X/Twitter campaigns.

• Payment with your favorite tokens — This is another exciting feature in the works. The team is working on an instant “swap and pay” update that allows payment for Moxie Earn Ad in other tokens. Of course, the tokens are swapped into $moxie under the hood (so this doesn’t affect the demand)

  Very soon, everyone would be able to pay for Moxie Earn ad campaigns in their favorite tokens, be it $Degen, $Higher, or even $USDC.

  

That’s all for now, I hope you found this piece insightful! I'll be back next week with further insights from Moxie Earn.

Signing out to touch some grass,

Moxie Intern Ⓜ️💜