Developing on closed, permissioned social graphs can be a Faustian bargain.

Developing on closed, permissioned social graphs can be a Faustian bargain.

In the early 2000s and 2010s, social media giant Facebook (and, to a lesser extent, Pinterest and Twitter) achieved unprecedented scale and user engagement by leveraging network effects to build addictive content feeds. As the pioneer and first mover, Facebook leveraged its open social graph to cultivate a rich ecosystem of apps like Farmville that drove attention and revenue to the platform. However, once they reached sufficient scale, they closed their graph...

In the early 2000s and 2010s, social media giant Facebook (and, to a lesser extent, Pinterest and Twitter) achieved unprecedented scale and user engagement by leveraging network effects to build addictive content feeds. As the pioneer and first mover, Facebook leveraged its open social graph to cultivate a rich ecosystem of apps like Farmville that drove attention and revenue to the platform. However, once they reached sufficient scale, they closed their graph...