Test Pub

Welcome! Thank you for coming by. I've been very lucky to be part of awesome teams that launched and grew Hulu, Crunchyroll, and HBO Max. More recently, I founded a company Yem to help individuals and small teams build their own media businesses. Yem was acquired by Substack, where I currently work on growth. Growth Croissant will be an evolving home for all the stuff I've learned over the past decade. My goal is to deliver you a comprehensive and actionable guidebook on how to grow...

The post below was initially published in April 2018. I'm sharing it here to provide a sense of what to expect as part of Growth Croissant. Hope you enjoy and let me know what you think.Setting the SceneThe shift from transaction-based and advertising-based businesses towards subscription is undeniable. The most valuable companies are attempting to build direct-to-consumer (“DTC”) subscription services. Apple Music has 36 million subscribers, and a separate video service coming next year...