Hello friends, We’ve had a few folks ask whether their CLV model should be two years, three years, five years, or even something else. Determining the maximum time horizon for your CLV model is a tricky decision that significantly impacts the output. More important, while exploring how to set a maximum time horizon for your CLV model, we can dive deeper into measuring retention, which is the first step to understanding how to improve retention. If you’ve just joined us, you can check out this...