Welcome to a fresh Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew notable consumer subscription products: Hulu, Crunchyroll, HBO Max, and Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends, Welcome back to our ongoing series...

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and now Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends,...

Welcome to a fresh Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew notable consumer subscription products: Hulu, Crunchyroll, HBO Max, and Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends, Welcome back to our ongoing series...

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and now Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends,...

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of awesome teams that launched and grew Hulu, Crunchyroll, and HBO Max. A few years ago, I founded Yem to help individuals and small teams build their own media businesses. Yem was acquired by Substack, where I currently work on growth. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver ...

Thank you for reading Growth Croissant. Our mission is to create a comprehensive and actionable guidebook on growing consumer subscription businesses. We would like to ask a few questions about your experience so far to better understand how we can improve Growth Croissant for you. If you have a few minutes, please fill out the survey below: Take the survey We very much appreciate your feedback and support — thank you!

Hello friends, Welcome to a new edition of Growth Croissant, a guidebook on growing subscription businesses. The post below will continue our multi-part series on improving retention — one of the most meaningful levers we have to grow revenue. Keeping subscribers around longer is the best way to increase customer lifetime value (“CLV”). By extension, the stuff you do to improve retention usually makes your product better, making it more compelling to potential customers. So improving retentio...

Hello friends — welcome to a fresh edition of Growth Croissant, and a special hello to everyone that signed up from Notes. For the new folks, here’s a page with more info about Growth Croissant and me. We’ve discussed how to measure retention and the importance of obsessing over decay curves. The next few posts will unpack how to better retain subscribers and lengthen customer lifetime (i.e., “elevate the decay curve”), a key lever to increasing customer lifetime value (“CLV”) and driving lon...

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of awesome teams that launched and grew Hulu, Crunchyroll, and HBO Max. A few years ago, I founded Yem to help individuals and small teams build their own media businesses. Yem was acquired by Substack, where I currently work on growth. Growth Croissant will be an evolving home for everything our teams have learned over the past 10+ years. My goal is to deliver you a comprehen...

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of awesome teams that launched and grew Hulu, Crunchyroll, and HBO Max. A few years ago, I founded Yem to help individuals and small teams build their own media businesses. Yem was acquired by Substack, where I currently work on growth. Growth Croissant will be an evolving home for everything our teams have learned over the past 10+ years. My goal is to deliver you a comprehen...