Test Pub

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends, In ...

Hello friends, I recorded a handful of conversations with some of my favorite writers earlier this year and excited to share them with you. We’re calling this little experiment Rough Draft and our goal is to provide listeners with a mix of inspiration, motivation, and guidance. Our first episode is with the one and only , the #1 Finance publication on Substack.You should begin with what you love to do that doesn't feel like work and then eliminate everything else from your life and wonde...

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and now Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends,...

Welcome to a fresh edition of Growth Croissant! I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends, We’ve bee...

What comes next in media.

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and now Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends,...

Hello friends, Earlier this year, I interviewed some of my favorite writers as part of a new project we’re calling Rough Draft. In each conversation, we go behind the scenes with leading writers and creators on the internet to discuss their origin story, how they do what they do, and what they’re plans are for the future. Whether you’re an aspiring writer or experienced writer, each episode will have something for you. Our goal with each episode is for you to:Learn how to create a sustainable...

How to measure customer lifetime value?Below is an index for our series on customer lifetime value ("CLV") — we’ll keep this updated as we create new CLV-related posts. Here’s a link to the CLV model — feel free to make a copy and please share it with others.The Most Important Metric for Any Business — the nuts and bolts of CLV, how to calculate it, and how to avoid fooling yourselfMaximizing CLV: Understanding the Key Drivers and Their Relationship — how to improve CLV and drive growth by in...

Welcome to a fresh edition of Growth Croissant! 🚀 🥐 I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and now Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends,...

Welcome to a fresh edition of Growth Croissant! I’m Reid, your host on this journey. I’ve been lucky to be part of incredible teams that launched and grew some of the most well-known consumer subscription products: Hulu, Crunchyroll, HBO Max, and Substack. Growth Croissant will be an evolving home for our learnings, painful lessons, and frameworks for making hard decisions. My goal is to deliver you a comprehensive and actionable guidebook on how to grow your business.Hello friends, In our la...