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Blog iconMr. V | mariokondo.eth
Feb 21

Consent Over Content - The Fall of Personalized Ads in the EU

In the digital era, personalized advertising has become crucial for online businesses. But a recent decision by the European Union (EU) has disrupted the ad world. The EU's restrictions on META's ability to run personalized ads signal a major shift in the digital advertising landscape. This decision reflects the ongoing debate between data privacy and personalized user experiences. META now faces a situation where the usual practice of tailoring ads is being challenged by laws in Eu...

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Moloch - The root of all problems?

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Vitalik Buterin on Bankless - Ethereum in 2023

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The End of Cookies: How Untrackable Marketing Can Be Measured

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The Network State - A worthy successor of the nation-state?

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BanklessDAO Marketing Guild Constitution v1.0

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Digital Alchemy: Blending AI and Human Expertise

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Mr. V | mariokondo.eth

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mariokondo.eth

A digital Mario Kondō: Digital marketeer from Switzerland who is good in complexity reduction and likes to clean up work processes.

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Mr. V | mariokondo.eth

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Blog iconMr. V | mariokondo.eth
Oct 1
Everything is a Remix
In the 15th century, the printing press revolutionized the world. Much like how the digital transformation is changing the world today. Before Gutenberg's invention, books were handwritten by monks, limiting knowledge and culture to a select few. With the printing press, information became more accessible, leading to the democratization of knowledge. Books were no longer for the elite. With the Protestant Reformation, people began reading and interpreting religious texts on their own. We...
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Blog iconMr. V | mariokondo.eth
Sep 7
The Alignment Problem of Sales and Marketing
Effective collaboration between a company's Sales and Marketing teams is crucial for success in the competitive business world. Despite a strained relationship in the past, when these two departments work together, the benefits include shorter sales cycles, lower market-entry costs, and reduced cost of sales.IntroIn the competitive business world, a company's success often hinges on the effective collaboration between its Sales and Marketing teams. Historically, these two vital depa...
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Blog iconMr. V | mariokondo.eth
Sep 7
Ask Better: A guide to write better prompts
IntroductionLLMs like GPT-4 operate on a simple yet profound principle – guessing the next word. It's like an advanced game of fill-in-the-blanks. You feed it a series of words, and it predicts what comes next. Based on the patterns it has learned from its training data. But remember, this is no magic wand. The “Garbage In, Garbage Out” principle is as applicable here. The quality of the output is influenced by the quality of the input (your prompt). So, how do you transform this powerfu...
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Blog iconMr. V | mariokondo.eth
May 4
Is Crypto Dead? I don't think so
Introduction: The Ups and Downs of CryptoThroughout its short history, cryptocurrency has been pronounced dead multiple times, only to bounce back stronger than before. And yes, I am aware of the long list of scams that also grew over the years... Many people make the mistake of viewing crypto solely as a financial asset, overlooking the groundbreaking technology that underpins it.SubscribeThe importance of separating financial and product cycleWhile it is true that the prices of cryptocurren...
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Blog iconMr. V | mariokondo.eth
May 4
Digital Alchemy: Blending AI and Human Expertise
Digital marketing is entering a new era with the mind-boggling capabilities of Large Language Models (LLM). These technological powerhouses are transforming the way we create and optimize marketing campaigns. In this post, we'll explore the applications of AI and ML in digital marketing and harness their potential.The Creative Shift: AI takes a seat at the tableCrafting captivating content has been a difficult task for a long time. It required a lot of human creativity, time, and effort....
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Blog iconMr. V | mariokondo.eth
Apr 25
Embracing Competitive Engagement: Upside of Competitor Interaction
The Hidden TreasureAh, social media, the digital battleground where brands fight for the attention of consumers, where content is king, and where the competition is fierce. One strategy that seems a little under-utilized to me is competitive interaction: Rival companies are engaging with each other's content, unwittingly becoming allies in the quest for digital dominance. Competitors don't just engage with your content out of the goodness of their hearts. They have motives, whether ...
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Blog iconMr. V | mariokondo.eth
Mar 12
The End of Cookies: How Untrackable Marketing Can Be Measured
The marketing industry is changing fast and the era of cookie tracking is coming to an end. With Apple's anti-tracking features and many browsers blocking third-party tracking, marketers should not try to predict the future. Instead, they need to adapt to the new realities. The Tech industry has two options:1. Create closed-loop systems with subscription models (i.e. gaming)2. Create user cohorts instead of individual tracking to follow regulationsMajor advertising platforms chose the se...
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Blog iconMr. V | mariokondo.eth
Dec 20
Vitalik Buterin on Bankless - Ethereum in 2023
After a difficult year in the crypto space (bear market, Terra/Luna, FTX, 3AC) @RyanSAdams & @TrustlessState from @BanklessHQ want to know from @VitalikButerin how he envisions the upcoming 2023 for #Ethereum. 🧵 I summarized this awesome episode for you guys. Let's dive inEsperanto, Linux & CryptoVitalik wrote a blog post in 2011: Bitcoin, Esperanto, Linux or the Internet. He described a few possibilities for how Bitcoin (or in general the Crypto Space) will move forward. Will it be mas...
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Blog iconMr. V | mariokondo.eth
Nov 18
Brave New World vs. 1984
How will the future look? "1984" or "Brave New World"? 🧵 A thread comparing the two books and my take on which course we're currently taking.Before we talk about our current path, let's understand the content of both books. Let's start with Orwell: Orwellian surveillance state in 1984: A society governed by a big brother ➡️ Propaganda & Censorship as key tools https://twitter.com/SizweLo/status/1425455068556451842 #Huxley, on the other hand, envisions a hedonistic "pleasure so...
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Blog iconMr. V | mariokondo.eth
Nov 7
"Times there are a changing" - Digital Marketing Edition
The digital marketing landscape is changingAdvertising behemoths like @Google and @Meta rule our digital world, yet it appears that their formerly unstoppable growth has stalled. Is this a result of the macro or a shift of attention to other platforms? 🧵 Let's dive into what changed in the last 24 monthsSource: ProfGalloway - Elephants in the roomIt's not just the stock performance; it's also the lack of #advertising growth. We've all heard about Facebook's decline a...
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Blog iconMr. V | mariokondo.eth
Oct 6
What NFT means for Marketing - GaryVee on Bankless
1/n @garyvee joins the @BanklessHQ podcast to talk about #VeeFriends that he launched 18 months ago during the bull market & to share his view on the state of the #NFT market. Let's look at the #web3 space through the lens of a marketeer, a branding expert, and a storyteller 🧵The Power of Intellectual Property (IP2/n The premise of #VeeFreinds is to establish Intelectual Property (think Disney, Pokemon, etc.) and @garyvee made it his "rest-of-life" mission to follow through with this bc...
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Blog iconMr. V | mariokondo.eth
Sep 14
A changing world & the dependency on machines
1/ @kofinas was on the @BanklessHQ podcast w/ @RyanSAdams & @TrustlessState to discuss how the world is changing, how instability can lead to global escalation, and what role tech dependency has I hope you enjoy this podcast summary 🧵A changing world2/ @kofinas grew up in the 90s when the 🌍 had settled w/ unity in a #unipolar moment. In 2016 w/ Trump's election, the tenor and the US-China relationship changed. A #bipolar order is usually more stable but we are not there & uncertainty w...