In Austin Texas, a large city and metropolitan area nearing 1 million people, the market for nightlife and nighttime entertainment is significant. Several factors contribute to this:

• It is the State capital, thus lots of business is being done 365 days a year

• It has attracted new businesses, and new employees, to the area from other regions of the country

• It has one of the largest university enrollments anywhere in the country

• The city has been featured nationwide on entertainment and business media. This has led to an influx of conferences, trade shows, events (like SXSW every year), concerts, sporting events, and more.

Most of the businesses looking for both local residents as well as the large number of people visiting the city are competing heavily for the entertainment and nighttime dining audiences. This is especially true in areas like 6th Street in Austin (portions of which are called Dirty Sixth or Old Sixth) where there are multiple options for the same kinds of entertainment such as live music bars.

These businesses mainly compete online using traditional (centralized) platforms such as the mainstream search engines, mainstream (centralized) social media platforms like Instagram and Facebook, main video-sharing platforms like YouTube and TikTok, and regular map options like Google Maps as well as Yelp or TripAdvisor for reviews.

However, most have not yet embraced the emerging web3 audiences and platforms they trust. Austin, in particular has several web3 & crypto audiences which are large and growing every month. Here are just a few examples:

City, business leaders aim to make Austin a hub for cryptocurrency, Web3, blockchain

City officials and local business leaders are rolling out a number of initiatives intended to encourage growth in the emerging technologies.

https://www.statesman.com

Top Austin, TX Web3 Companies 2026 | Built In

Check out this list of the top Web3 companies in Austin, TX. See company benefits, info, interviews and more at Built In.

https://www.builtinaustin.com

ATX Women in Web3 | Meetup

Welcome! We tell stories about femme-identifying creators and builders.A community dedicated to connecting Austin-based women and non-binary people in the web3 space. Everyone is welcome whether you're fully immersed in web3 or simply want to learn more. Zero experience required. No technical know-h

https://www.meetup.com

In addition to reaching out to these kinds of groups, a local business also can use the various web3 platforms to gain exposure to these groups. Furthermore, the placement of content and links on those web3 platforms can enhance the local business' search engine rankings + possibly help with getting exposure in the AI platforms which people are using now in increasing numbers every month.

The topic of using web3 for SEO is a brand new area in the search engine space, and it requires a lot of discussion due to nuances and some shifts in how a company markets itself. The easiest thing to do is to repurpose its existing content but with more of a web3-focused audience's needs to be addressed.

For example, this live music bar on 6th Street in Austin offers interactive entertainment every night: https://www.petesduelingpianobar.com/downtown-austin-6th-street/

The venue also allows companies and organizations to rent it out for private parties with live musicians, catering, and other things to help employees & guests have a good time. Here is a video featuring clips from such an event: https://www.youtube.com/shorts/YnSbxhlNg4U

The same video can be added to the following web3-oriented platforms, except each upload should be modified slightly by the context of the platform:

• Decentralized social media, such as Zora: https://zora.co/coin/base:0x47ee9686c7532d228727d9f014d9f278acb38d36

• Adding to an Earth-based metaverse, such inside a 3D building on/near the bar's location in Austin

• Posting the video, surrounded by audience-specific content, on decentralized publishing platforms

• Uploading the same video to decentralized video-sharing platforms which allow links in the description, such as to the company's website and Google Maps for directions

The combination of brand mentions, links, and being placed on web3 platforms can help such a business start to increase its audience twofold:

1. By having content on web3 platforms it can start to attract web3 users in the local market

2. The links and brand mentions on these trusted platforms (measured by SEO tools like AHREFS) can help increase search engine rankings in the organic sections, the Map sections, and even now in some of the AI platforms - either as top answers or at least in the top "Trusted Sources" section for relevant city-specific queries

Again, all of this is so new that most local businesses don't want to address it - or they just want to outsource it. However, how a company & its marketing content needs to be shifted versus online marketing in the web 2.0 (centralized platform) world does require some in-depth conversations before anything in web3 actions get started.

Feel free to leave your comments and thoughts on this emerging way to reach new audiences while still building trust in the currently-widely-accepted centralized online marketing platform models. Thank you.

In Austin Texas, a large city and metropolitan area nearing 1 million people, the market for nightlife and nighttime entertainment is significant. Several factors contribute to this:

• It is the State capital, thus lots of business is being done 365 days a year

• It has attracted new businesses, and new employees, to the area from other regions of the country

• It has one of the largest university enrollments anywhere in the country

• The city has been featured nationwide on entertainment and business media. This has led to an influx of conferences, trade shows, events (like SXSW every year), concerts, sporting events, and more.

Most of the businesses looking for both local residents as well as the large number of people visiting the city are competing heavily for the entertainment and nighttime dining audiences. This is especially true in areas like 6th Street in Austin (portions of which are called Dirty Sixth or Old Sixth) where there are multiple options for the same kinds of entertainment such as live music bars.

These businesses mainly compete online using traditional (centralized) platforms such as the mainstream search engines, mainstream (centralized) social media platforms like Instagram and Facebook, main video-sharing platforms like YouTube and TikTok, and regular map options like Google Maps as well as Yelp or TripAdvisor for reviews.

However, most have not yet embraced the emerging web3 audiences and platforms they trust. Austin, in particular has several web3 & crypto audiences which are large and growing every month. Here are just a few examples:

City, business leaders aim to make Austin a hub for cryptocurrency, Web3, blockchain

City officials and local business leaders are rolling out a number of initiatives intended to encourage growth in the emerging technologies.

https://www.statesman.com

Top Austin, TX Web3 Companies 2026 | Built In

Check out this list of the top Web3 companies in Austin, TX. See company benefits, info, interviews and more at Built In.

https://www.builtinaustin.com

ATX Women in Web3 | Meetup

Welcome! We tell stories about femme-identifying creators and builders.A community dedicated to connecting Austin-based women and non-binary people in the web3 space. Everyone is welcome whether you're fully immersed in web3 or simply want to learn more. Zero experience required. No technical know-h

https://www.meetup.com

In addition to reaching out to these kinds of groups, a local business also can use the various web3 platforms to gain exposure to these groups. Furthermore, the placement of content and links on those web3 platforms can enhance the local business' search engine rankings + possibly help with getting exposure in the AI platforms which people are using now in increasing numbers every month.

The topic of using web3 for SEO is a brand new area in the search engine space, and it requires a lot of discussion due to nuances and some shifts in how a company markets itself. The easiest thing to do is to repurpose its existing content but with more of a web3-focused audience's needs to be addressed.

For example, this live music bar on 6th Street in Austin offers interactive entertainment every night: https://www.petesduelingpianobar.com/downtown-austin-6th-street/

The venue also allows companies and organizations to rent it out for private parties with live musicians, catering, and other things to help employees & guests have a good time. Here is a video featuring clips from such an event: https://www.youtube.com/shorts/YnSbxhlNg4U

The same video can be added to the following web3-oriented platforms, except each upload should be modified slightly by the context of the platform:

• Decentralized social media, such as Zora: https://zora.co/coin/base:0x47ee9686c7532d228727d9f014d9f278acb38d36

• Adding to an Earth-based metaverse, such inside a 3D building on/near the bar's location in Austin

• Posting the video, surrounded by audience-specific content, on decentralized publishing platforms

• Uploading the same video to decentralized video-sharing platforms which allow links in the description, such as to the company's website and Google Maps for directions

The combination of brand mentions, links, and being placed on web3 platforms can help such a business start to increase its audience twofold:

1. By having content on web3 platforms it can start to attract web3 users in the local market

2. The links and brand mentions on these trusted platforms (measured by SEO tools like AHREFS) can help increase search engine rankings in the organic sections, the Map sections, and even now in some of the AI platforms - either as top answers or at least in the top "Trusted Sources" section for relevant city-specific queries

Again, all of this is so new that most local businesses don't want to address it - or they just want to outsource it. However, how a company & its marketing content needs to be shifted versus online marketing in the web 2.0 (centralized platform) world does require some in-depth conversations before anything in web3 actions get started.

Feel free to leave your comments and thoughts on this emerging way to reach new audiences while still building trust in the currently-widely-accepted centralized online marketing platform models. Thank you.