
How Earth Based, Geo-Focused Metaverse Platforms Can Generate New Leads Directly Or Indirectly
How Metaverse Platforms Tied To Real World Locations Can Help Increase A Small Or Local Business' Leads

Example Of Using A Geo-Focused Metaverse For Local Online Marketing
Showing Examples Of What To Do Or Not Do Using Metaverse Platforms When It Cannot Be Replicated In The Real World

Web3 At A SEO Conference In January 2026
Presenting how Web3 can be used to help search engine optimization and other search engine marketing at a Dallas SEO conference
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How Earth Based, Geo-Focused Metaverse Platforms Can Generate New Leads Directly Or Indirectly
How Metaverse Platforms Tied To Real World Locations Can Help Increase A Small Or Local Business' Leads

Example Of Using A Geo-Focused Metaverse For Local Online Marketing
Showing Examples Of What To Do Or Not Do Using Metaverse Platforms When It Cannot Be Replicated In The Real World

Web3 At A SEO Conference In January 2026
Presenting how Web3 can be used to help search engine optimization and other search engine marketing at a Dallas SEO conference


In Austin Texas, a large city and metropolitan area nearing 1 million people, the market for nightlife and nighttime entertainment is significant. Several factors contribute to this:
It is the State capital, thus lots of business is being done 365 days a year
It has attracted new businesses, and new employees, to the area from other regions of the country
It has one of the largest university enrollments anywhere in the country
The city has been featured nationwide on entertainment and business media. This has led to an influx of conferences, trade shows, events (like SXSW every year), concerts, sporting events, and more.
Most of the businesses looking for both local residents as well as the large number of people visiting the city are competing heavily for the entertainment and nighttime dining audiences. This is especially true in areas like 6th Street in Austin (portions of which are called Dirty Sixth or Old Sixth) where there are multiple options for the same kinds of entertainment such as live music bars.
These businesses mainly compete online using traditional (centralized) platforms such as the mainstream search engines, mainstream (centralized) social media platforms like Instagram and Facebook, main video-sharing platforms like YouTube and TikTok, and regular map options like Google Maps as well as Yelp or TripAdvisor for reviews.
However, most have not yet embraced the emerging web3 audiences and platforms they trust. Austin, in particular has several web3 & crypto audiences which are large and growing every month. Here are just a few examples:
In addition to reaching out to these kinds of groups, a local business also can use the various web3 platforms to gain exposure to these groups. Furthermore, the placement of content and links on those web3 platforms can enhance the local business' search engine rankings + possibly help with getting exposure in the AI platforms which people are using now in increasing numbers every month.
The topic of using web3 for SEO is a brand new area in the search engine space, and it requires a lot of discussion due to nuances and some shifts in how a company markets itself. The easiest thing to do is to repurpose its existing content but with more of a web3-focused audience's needs to be addressed.
For example, this live music bar on 6th Street in Austin offers interactive entertainment every night: https://www.petesduelingpianobar.com/downtown-austin-6th-street/
The venue also allows companies and organizations to rent it out for private parties with live musicians, catering, and other things to help employees & guests have a good time. Here is a video featuring clips from such an event: https://www.youtube.com/shorts/YnSbxhlNg4U
The same video can be added to the following web3-oriented platforms, except each upload should be modified slightly by the context of the platform:
Decentralized social media, such as Zora: https://zora.co/coin/base:0x47ee9686c7532d228727d9f014d9f278acb38d36
Adding to an Earth-based metaverse, such inside a 3D building on/near the bar's location in Austin
Posting the video, surrounded by audience-specific content, on decentralized publishing platforms
Uploading the same video to decentralized video-sharing platforms which allow links in the description, such as to the company's website and Google Maps for directions
The combination of brand mentions, links, and being placed on web3 platforms can help such a business start to increase its audience twofold:
By having content on web3 platforms it can start to attract web3 users in the local market
The links and brand mentions on these trusted platforms (measured by SEO tools like AHREFS) can help increase search engine rankings in the organic sections, the Map sections, and even now in some of the AI platforms - either as top answers or at least in the top "Trusted Sources" section for relevant city-specific queries
Again, all of this is so new that most local businesses don't want to address it - or they just want to outsource it. However, how a company & its marketing content needs to be shifted versus online marketing in the web 2.0 (centralized platform) world does require some in-depth conversations before anything in web3 actions get started.
Feel free to leave your comments and thoughts on this emerging way to reach new audiences while still building trust in the currently-widely-accepted centralized online marketing platform models. Thank you.
In Austin Texas, a large city and metropolitan area nearing 1 million people, the market for nightlife and nighttime entertainment is significant. Several factors contribute to this:
It is the State capital, thus lots of business is being done 365 days a year
It has attracted new businesses, and new employees, to the area from other regions of the country
It has one of the largest university enrollments anywhere in the country
The city has been featured nationwide on entertainment and business media. This has led to an influx of conferences, trade shows, events (like SXSW every year), concerts, sporting events, and more.
Most of the businesses looking for both local residents as well as the large number of people visiting the city are competing heavily for the entertainment and nighttime dining audiences. This is especially true in areas like 6th Street in Austin (portions of which are called Dirty Sixth or Old Sixth) where there are multiple options for the same kinds of entertainment such as live music bars.
These businesses mainly compete online using traditional (centralized) platforms such as the mainstream search engines, mainstream (centralized) social media platforms like Instagram and Facebook, main video-sharing platforms like YouTube and TikTok, and regular map options like Google Maps as well as Yelp or TripAdvisor for reviews.
However, most have not yet embraced the emerging web3 audiences and platforms they trust. Austin, in particular has several web3 & crypto audiences which are large and growing every month. Here are just a few examples:
In addition to reaching out to these kinds of groups, a local business also can use the various web3 platforms to gain exposure to these groups. Furthermore, the placement of content and links on those web3 platforms can enhance the local business' search engine rankings + possibly help with getting exposure in the AI platforms which people are using now in increasing numbers every month.
The topic of using web3 for SEO is a brand new area in the search engine space, and it requires a lot of discussion due to nuances and some shifts in how a company markets itself. The easiest thing to do is to repurpose its existing content but with more of a web3-focused audience's needs to be addressed.
For example, this live music bar on 6th Street in Austin offers interactive entertainment every night: https://www.petesduelingpianobar.com/downtown-austin-6th-street/
The venue also allows companies and organizations to rent it out for private parties with live musicians, catering, and other things to help employees & guests have a good time. Here is a video featuring clips from such an event: https://www.youtube.com/shorts/YnSbxhlNg4U
The same video can be added to the following web3-oriented platforms, except each upload should be modified slightly by the context of the platform:
Decentralized social media, such as Zora: https://zora.co/coin/base:0x47ee9686c7532d228727d9f014d9f278acb38d36
Adding to an Earth-based metaverse, such inside a 3D building on/near the bar's location in Austin
Posting the video, surrounded by audience-specific content, on decentralized publishing platforms
Uploading the same video to decentralized video-sharing platforms which allow links in the description, such as to the company's website and Google Maps for directions
The combination of brand mentions, links, and being placed on web3 platforms can help such a business start to increase its audience twofold:
By having content on web3 platforms it can start to attract web3 users in the local market
The links and brand mentions on these trusted platforms (measured by SEO tools like AHREFS) can help increase search engine rankings in the organic sections, the Map sections, and even now in some of the AI platforms - either as top answers or at least in the top "Trusted Sources" section for relevant city-specific queries
Again, all of this is so new that most local businesses don't want to address it - or they just want to outsource it. However, how a company & its marketing content needs to be shifted versus online marketing in the web 2.0 (centralized platform) world does require some in-depth conversations before anything in web3 actions get started.
Feel free to leave your comments and thoughts on this emerging way to reach new audiences while still building trust in the currently-widely-accepted centralized online marketing platform models. Thank you.
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