There are several problems facing most local businesses and small business around the United States which can begin to get solved by some kind of web3 or decentralized platform. Some of these problems include:

• Not getting enough new customers or clients

• Paying for too much staff which generates too much overlap

• Lack of awareness of recent news for the business

• Not having a reward mechanism for loyal customers to incentivize them to help bring in new business via referrals

• Difficult to secure funding for growth

• Not able to evoke deep emotions with either their existing customers or prospective customers

• Keep employees happy and productive, with each generating some discernible ROI for the business

• Several other challenges

Web3 platforms can begin to solve some of these with fairly quick solutions. Using a competitive area like Dallas Fort Worth Texas, let's go over a few of these possible solutions:

In the DFW market, there are lots of sports bars and Mexican restaurants competing for the food/entertainment dollar. Here are some quick web3 things which can be done to begin to solve the problem of not having enough customers:

• Using a new Plano sports bar for example, the business could decide whether or not to accept Bitcoin or other cryptocurrency for some of their menu items. Texas law may prevent that for beer & liquor sales depending on the situation (more here); but if accepted this opens up some possibilities to reach new people. The sports bar could get added to online map platforms showing BTC-friendly places around the country. The establishment also could optimize a new blog post or website page indicating that it accepts BTC and/or other such alternative currencies, hopefully ranking it for keywords like "sports bars Plano which accept BTC".

• A Mexican restaurant near the sports bar mentioned above, also may face the same problem. Some web3-related options would be to invite cryptocurrency, NFT, web3, decentralization, and related technology-focused Meetup organizers to visit the restaurant. If they like the venue and staff, then future Meetup events could be held at the restaurant. Any such events also could be promoted on Luma, which has some degree of a web3 event-seeking audience built into its user base. Both the Mexican restaurant and the sports bar could purchase web3 domain names, using them as "vanity plate" names instead of the longer crypto wallet addresses such as those beginning with "0x.....". These web3 domain names have other benefits which can be discussed in future posts.

This opens up several use cases. A local dealership, with several competitors all on the same street in a city like Plano, can use web3 to differentiate itself and sell more vehicles. Two of the ways include:

• Web3 IPFS links to boost in the search engines its profiles on sites like Auto Trader and Cars.com

• Using virtual worlds to pin images & videos of cars in Augmented Reality to help sell vehicles outside of the local area

A local DFW CPA who helps small businesses with their tax planning strategies can grow using web3. This ranges widely including things like:

• Helping them with strategies if the business itself accepts cryptocurrencies and altcoins

• Discussing tokenization of the business' assets in order to pull out liquidity to reduce borrowing costs and/or use for growth

• Reward mechanisms such as rewarding loyal customers with creator coins (such as we have on Paragraph.com)

A local DFW plumber can help explain topics by recording a screen in a web3/Earth-focused metaverse platform. One such use case is to fly the metaverse drone around an existing multi-story building explaining how water operates on a floor-by-floor basis. This can build trust for the coveted commercial plumbing audience.

Another use case is to pin in Augmented Reality helpful tips for existing homeowners, sharing links via QR codes. For example, if a water heater is having trouble then a scanned QR code leading to a link - pinned at that exact spot in the homeowner's property - can open up a short video of the plumber standing right next to the water heater. The plumber then, in the video, can offer some helpful tips on what to do if there is a leak or if the unit stops operating entirely.

A local creative and experience design agency, using technology for larger companies and organizations in DFW and across Texas, can use web3 in several ways:

• Getting more syndication for its video content on decentralized video sharing profiles as well as even some of the Fediverse video sites. Each can get indexed by the search engines and links in the descriptions usually are clickable which can lead to real world traffic to the website.

• These companies also, in combination with web3/decentralized domain names, can build out micro-websites on decentralized hosting platforms. These often allow the ability to import content from their existing web 2.0 properties + a range of other benefits.

By contrast, a local cybersecurity firm for small and local businesses can optimize for web3-related topics such as digital wallet fraud, malware which can steal cryptocurrency, and other topics pertaining to protecting the business as it expands into web3 technologies. There also are web3-related methods to mitigate the risks of ransomware attacks.

Even a niche-focused ticketed event, running in an area like Dallas, can benefit from web3 marketing. This is a combination of web3 links, offering NFTs (or even POAP NFTs) as a reward for attending something special, decentralized video-sharing, and pinning special event-specific memories to IPFS and rooted on the blockchain.

Tokenizing an event, while more complex, also might be a way to grow event awareness and attendance in the future.

As you can see, these are just a few ideas to get started. We didn't even cover token-gated communities with audience-focused incentives, more in the DeFi space for local businesses to get alternative financing options, NFT collections, and other web3 community-focused things like new decentralized social media apps (dApps) for the region + gamifying a city in one of the Earth-focused metaverse platforms. More on these topics will be posted in the future.

There are several problems facing most local businesses and small business around the United States which can begin to get solved by some kind of web3 or decentralized platform. Some of these problems include:

• Not getting enough new customers or clients

• Paying for too much staff which generates too much overlap

• Lack of awareness of recent news for the business

• Not having a reward mechanism for loyal customers to incentivize them to help bring in new business via referrals

• Difficult to secure funding for growth

• Not able to evoke deep emotions with either their existing customers or prospective customers

• Keep employees happy and productive, with each generating some discernible ROI for the business

• Several other challenges

Web3 platforms can begin to solve some of these with fairly quick solutions. Using a competitive area like Dallas Fort Worth Texas, let's go over a few of these possible solutions:

In the DFW market, there are lots of sports bars and Mexican restaurants competing for the food/entertainment dollar. Here are some quick web3 things which can be done to begin to solve the problem of not having enough customers:

• Using a new Plano sports bar for example, the business could decide whether or not to accept Bitcoin or other cryptocurrency for some of their menu items. Texas law may prevent that for beer & liquor sales depending on the situation (more here); but if accepted this opens up some possibilities to reach new people. The sports bar could get added to online map platforms showing BTC-friendly places around the country. The establishment also could optimize a new blog post or website page indicating that it accepts BTC and/or other such alternative currencies, hopefully ranking it for keywords like "sports bars Plano which accept BTC".

• A Mexican restaurant near the sports bar mentioned above, also may face the same problem. Some web3-related options would be to invite cryptocurrency, NFT, web3, decentralization, and related technology-focused Meetup organizers to visit the restaurant. If they like the venue and staff, then future Meetup events could be held at the restaurant. Any such events also could be promoted on Luma, which has some degree of a web3 event-seeking audience built into its user base. Both the Mexican restaurant and the sports bar could purchase web3 domain names, using them as "vanity plate" names instead of the longer crypto wallet addresses such as those beginning with "0x.....". These web3 domain names have other benefits which can be discussed in future posts.

This opens up several use cases. A local dealership, with several competitors all on the same street in a city like Plano, can use web3 to differentiate itself and sell more vehicles. Two of the ways include:

• Web3 IPFS links to boost in the search engines its profiles on sites like Auto Trader and Cars.com

• Using virtual worlds to pin images & videos of cars in Augmented Reality to help sell vehicles outside of the local area

A local DFW CPA who helps small businesses with their tax planning strategies can grow using web3. This ranges widely including things like:

• Helping them with strategies if the business itself accepts cryptocurrencies and altcoins

• Discussing tokenization of the business' assets in order to pull out liquidity to reduce borrowing costs and/or use for growth

• Reward mechanisms such as rewarding loyal customers with creator coins (such as we have on Paragraph.com)

A local DFW plumber can help explain topics by recording a screen in a web3/Earth-focused metaverse platform. One such use case is to fly the metaverse drone around an existing multi-story building explaining how water operates on a floor-by-floor basis. This can build trust for the coveted commercial plumbing audience.

Another use case is to pin in Augmented Reality helpful tips for existing homeowners, sharing links via QR codes. For example, if a water heater is having trouble then a scanned QR code leading to a link - pinned at that exact spot in the homeowner's property - can open up a short video of the plumber standing right next to the water heater. The plumber then, in the video, can offer some helpful tips on what to do if there is a leak or if the unit stops operating entirely.

A local creative and experience design agency, using technology for larger companies and organizations in DFW and across Texas, can use web3 in several ways:

• Getting more syndication for its video content on decentralized video sharing profiles as well as even some of the Fediverse video sites. Each can get indexed by the search engines and links in the descriptions usually are clickable which can lead to real world traffic to the website.

• These companies also, in combination with web3/decentralized domain names, can build out micro-websites on decentralized hosting platforms. These often allow the ability to import content from their existing web 2.0 properties + a range of other benefits.

By contrast, a local cybersecurity firm for small and local businesses can optimize for web3-related topics such as digital wallet fraud, malware which can steal cryptocurrency, and other topics pertaining to protecting the business as it expands into web3 technologies. There also are web3-related methods to mitigate the risks of ransomware attacks.

Even a niche-focused ticketed event, running in an area like Dallas, can benefit from web3 marketing. This is a combination of web3 links, offering NFTs (or even POAP NFTs) as a reward for attending something special, decentralized video-sharing, and pinning special event-specific memories to IPFS and rooted on the blockchain.

Tokenizing an event, while more complex, also might be a way to grow event awareness and attendance in the future.

As you can see, these are just a few ideas to get started. We didn't even cover token-gated communities with audience-focused incentives, more in the DeFi space for local businesses to get alternative financing options, NFT collections, and other web3 community-focused things like new decentralized social media apps (dApps) for the region + gamifying a city in one of the Earth-focused metaverse platforms. More on these topics will be posted in the future.