Entity SEO
Entity SEO helps search engines understand the people, brands, topics, and relationships a site is about, not just the keywords on a page.
Entity SEO focuses on things with meaning: a writer, publication, topic, product, place, or organization. Search engines use these entities and their relationships to understand what a page is really about.
For publishers, entity SEO means naming things consistently, connecting related pages, using structured data where it fits, and building enough context that both search engines and AI answers can tell who said what.
Know the words.
Let the agent do the work.
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