X
@acme
Seat-based pricing broke for us at exactly 200 customers. We tested three usage metrics. One stuck, and it wasn't the one we expected. Then came bill shock, and the cap that fixed it. Full talk, 52 min:
acme.com/pricing-webinar
Playbook Coming soon
Your best work, adapted for every channel
Start with an article, an interview, or a webinar recording. Paragraph pulls out the ideas that carry and drafts the newsletter, the X posts, and the LinkedIn post. Each is written for where it lands and true to what you meant.
This Playbook is in development. It isn't available to run yet, and its scope may change before it launches. See the Changelog Playbook, which runs today.
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From a 52-minute webinar to a newsletter people finish
Paragraph keeps the ideas that stand on their own, leaves the housekeeping and the demo behind, and points readers back to the full recording.
- 04:12 Why seat-based pricing broke for us at 200 customers
- 11:40 The three usage metrics we tested, and the one that stuck
- 19:05 Q&A: housekeeping, audio issues left out
- 23:30 The bill-shock problem and the cap that fixed it
- 38:15 Live demo of the billing dashboard left out
- 44:50 What we'd do differently: start with a hybrid
What 52 minutes on pricing taught us, in five
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Opens with the moment seat-based pricing broke, at 200 customers. 04:12
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Walks through the three metrics tested and why one stuck, in the presenter's own phrasing. 11:40
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Closes with the bill-shock cap and the hybrid you'd start with today, and links to the full recording. 23:30, 44:50
What it will do with what you already have
Not the same paragraph pasted into four boxes. Paragraph would find what carries, rewrite it for each channel, and keep every claim traceable to the original.
How it will work
Set it up once. After that, the drafts are waiting for you.
- 1
Point it at the source. Paste a link to the article, upload the recording, or pick a post from your archive.
- 2
Pick the channels. Newsletter, X, LinkedIn, and how many pieces you want from this one source.
- 3
Read the drafts. Each one opens in the editor with the passage it came from beside it. Tighten a line, swap a quote, cut a piece you don't need.
- 4
Approve and schedule. The newsletter sends, and the posts go out on the dates you choose.
One recording, everywhere your readers already are
The newsletter carries the five ideas. The X posts and the LinkedIn post each carry one, written for the feed it lands in.
Acme · Company page
Last month we spent 52 minutes on how we moved from seat-based to usage-based pricing. The short version: Seats broke at 200 customers. We tested three usage metrics and the one that stuck was the one customers could predict, not the one that tracked our costs. The first month brought bill shock, and a cap fixed it. If we started today, we'd start with a hybrid. The full recording and the slides are here:
acme.com/pricing-webinar
Why teams will keep it running
More reach from work you've done
The webinar you ran and the article you wrote already hold the ideas. Repurposing gets them in front of the readers who weren't there the first time.
Consistent, not copy-pasted
Each channel gets a version written for it, in your voice. Your newsletter and your feeds sound like the same person without repeating the same paragraph.
Your archive keeps working
Older pieces get a second life as new posts and sends, from your own domain to subscribers you own.
Paragraph adapts the words. The ideas stay yours.
See how approvals workMore Playbooks
Each one starts from something you already have, drafts the work, and waits for your approval.
Changelog
Release notes, written from your commits
Learn more Thought leadershipYour point of view, written up in your voice
Learn more Customer storiesCase studies, drafted from the customer's own words
Learn more Industry insightsYour take on what's changing, with the sources attached
Learn moreFrequently asked questions
What people ask before they plan around the Content repurposing Playbook.
Content repurposing is in development and isn't available to run yet. Its scope may change before it launches. In the meantime, Paragraph's agent can already turn a post into social versions from chat, and the Changelog Playbook is live today.
An article on your site or elsewhere, a podcast or webinar recording, a conference talk, or a post that did well. If it's made of words, Paragraph can work from it.
It's designed not to. Adaptations shorten and reframe for each channel, but every claim traces back to a passage in the original. You see the two side by side before approving.
You choose. A typical run from one long piece is a newsletter, a short run of X posts, and a LinkedIn post. They're spaced over the weeks that follow. Ask for fewer or more.
No. Every draft waits for your approval before it sends to subscribers or posts to a social account. That's how every Playbook works.
To the subscribers of your Paragraph publication, from your own domain. Every send is also published on your site, where new readers can find it and subscribe.
Start with Paragraph today
Paragraph's agent already drafts, distributes, and waits for your approval. Start for free, and you'll see this Playbook in your catalog when it's ready.