This week I listened to three conversations that hit the intersection of leadership, strategy, communications, and product iteration and design.

Lulu Cheng Meservey, founder of Rostra, explained how direct founder comms beats any PR budget and how it might be the only way to win in today's attention-stretched marketplace.
Ron Baker, value pricing pioneer, reframed pricing as a growth engine, not a math exercise.
And Notion co-founders showed us how their new AI Agent blurs the line between thinking and doing. It's gotten really good and useful now.

Here’s your brief. I hope it will help you chose what's worth your time.

Comms is strategy. The founder’s voice builds the trusted brand.

• Founder-led storytelling builds defensibility and trust.

• Repetition and visibility create familiarity; familiarity creates belief.

• Crisis moments require narrative readiness, not PR spin.

• Hook ➜ story ➜ channel — get the sequence right.

“Content is infinite, but human characters stand out.” — Lulu Cheng

Founders can’t outsource their voice.
Leverage your story into a system that drives everything - from GTM to hiring.

Timestamps & Actionables

• 03:10 — Owner’s voice as leverage.

• 11:50 — Trust architecture.

• 21:40 — Narrative defense.

• 32:15 — Messaging sequencing.

• 52:05 — Go direct early.

Price is your loudest positioning statement.

• Stop billing time — start pricing outcomes.

• Tier pricing = capture more perceived value.

• The value conversation is your best sales tool.

• Pricing reform changes delivery culture, not just revenue.

“You must price the customer, not your services.” — Ron Baker

Treat pricing as part of product design. It’s where positioning, trust, and business model meet.

• 02:50 — Price as brand signal.

• 10:15 — Diagnose value drivers.

• 20:45 — Hourly billing’s hidden cost.

• 31:25 — Ask: Why now? What’s success?

• 44:00 — Tier for transformation.

The future product isn’t the UI — it’s the agent. But I don't think it's true. We'll have to wait and see.

• Notion’s agent executes and builds, not just writes — it acts across the whole Notion space.

• Data format redesign unlocked agent fluency.

• Permission + personalization = defensibility.

• Builder takeaway: make your product legible to agents.

“Your Notion Agent can build, edit, and take action.” — Notion Labs

If AI becomes the interface, trust becomes infrastructure.
It might be an interesting experiment to start building for agent-to-agent collaboration now.

Timestamps & Actionables

• 01:30 — What’s new in Notion AI.

• 04:50 — Database-build demo.

• 11:20 — Voice → document workflow.

• 19:15 — Multi-app execution.

• 31:40 — Personalization layer.

• 44:10 — Idea → execution pipeline.

Direct comms builds trust.
Pricing should capture and reflect value.
Agents can now semi-automate your busy work.

Until next week,
BFG

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