"We're building a decentralized, trustless, permissionless protocol that leverages blockchain to create a seamless Web3 experience."

Cool. What does it do?

[Pause for the sound of crickets]

This is Buzzword Bingo. And it's killing more launches than any exploit ever could.

The Crime

Buzzwords aren't wrong. They're just not enough.

"Decentralized" isn't a benefit. It's architecture.
"Trustless" isn't a pitch. It's a feature.
"Web3 experience" doesn't tell anyone what experience they're actually getting.

The real crime isn't using these words. It's using them instead of explaining what you actually built.

You're not making it easier for people to understand you. You're making yourself sound like every other project that couldn't articulate their value.

Why It Happens

Buzzwords feel safe. They signal you're part of the club. They make you sound credible to other builders.

But here's the problem: Your users aren't other builders.

They're people who want to know if your thing will solve their actual problem. And "leveraging decentralized infrastructure" doesn't answer that question.

When you lead with jargon, you're asking people to:

1. Already understand the tech

2. Connect the dots themselves

3. Care enough to translate your buzzwords into real value

That's too much work. They'll bounce.

The Fix: Replace Buzzwords With Outcomes

"We're building a decentralized protocol"
"We let creators get paid directly, no platform taking 30%"

"Trustless transactions"
"You control your money. No bank freezes, no permission needed"

"Seamless Web3 experience"
"Connect your wallet once, use it everywhere"

See the difference? Same tech. Completely different impact.

Your Turn

Open your homepage. Circle every buzzword.

Now rewrite it without them. Just say what the thing does and who it's for.

If you can't explain it without jargon, you don't understand your own product well enough to sell it.

Buzzword Bingo Is Just One of 9 Messaging Crimes

I built the Messaging Crimes Kit to help founders diagnose and fix the messaging offenses that kill launches—before they cost you believers.

Inside the kit: → 9 Crime Scene Cards (including Buzzword Bingo + 8 other crimes)
→ The Rewrite Cheat Sheet (before/after examples + the 3-Question Clarity Test)
→ The Messaging Mini-Framework (5 questions for clarity in 10 minutes)
→ The Self-Audit Checklist (find out which crimes you're committing)

Get the kit (free)

Read the full breakdown

For collectors: The crime scene cards are available to mint on Zora.

The Bottom Line

Stop using buzzwords as a credibility shield. Stop asking people to decode your jargon. Stop assuming they'll "get it" if you just list more features.

Say what you built. Say who it's for. Say why it matters.

Your messaging either opens doors or closes them.

Fix your messaging. Keep the believers.

Found at the scene by $cryptojazzhands ✨