Mario Kondo's Mind Palace

Screenshot marketing is a simple but powerful visual tool for increasing customer trust. Unlike polished images, screenshots show your product exactly as it is. No edits, no filters—just the product, front and center. What is to gain? Transparency.

Traditional search engines, which were once the gatekeepers of the World Wide Web, are finding themselves at a crossroads. I worked for over ten years in the field of search and find it fascinating that the “traditional search” sees real competition for the first time.

Effective collaboration between a company's Sales and Marketing teams is crucial for success in the competitive business world. But it isn't as easy as it sounds!

Did you know that zero-click search results are a challenge in the digital landscape? Search engines can now provide users with quick answers. Directly on the search engine results page (SERP)

Dopamine culture is characterized by an ever-shortening patience, leading to what is now known as the TL;DR (Too Long; Didn’t Read) syndrome. This syndrome isn’t about saving time; it reflects our attention span.

Unlike traditional approaches that scatter efforts broadly to capture any potential leads, Account-Based Marketing (ABM) sharpens the focus, creating...

The Stage-Gate process was traditionally used for product development. In my opinion, it also offers a robust framework for managing marketing projects. Using this method, marketing teams can enhance decision-making, and cut risks.

Imagine a new sneaker drop selling out in minutes, or a limited-edition designer bag with fashionistas lining up before dawn. We’ve all felt that FOMO when we see something slip away. like. That’s the scarcity principle: when there’s less to go around, we want it more. The Psychology of ScarcityScarcity is powerful in retail because it’s wired into our emotional decision-making.

Every marketer has heard: “Test more. Make data-driven decisions.” In theory, that’s great advice. But most marketing teams don’t live in an ideal world. What if you don’t have enough traffic for a statistically significant A/B test? What if you lack the infrastructure for proper experiments? What if you don’t have time to analyze data? Many marketing teams struggle to test as often as they would like. Testing expectations can feel unrealistic for teams with limited time and resources.