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Share Dialog
Share Dialog
Just an FYI before we begin: I’ll be taking a two-week vacation from writing this newsletter, so I’ll be back in week 2 of 2026 — can’t wait to catch up then!!! < 3
Hey friend!!!
You wanna know what I love most about Christmas and New Year?
New beginnings... Which means: reflecting, setting new or better intentions, and goals (things I adore).
But this year, I’m going to use a simple principle while setting goals, and simply put, it’s this:
Instead of adding goals — remove all you don’t care for.
There’s an incredible quote:
“We are kept from our goal not by obstacles but by a clear path to a lesser goal.”
— Robert Brault
And I’ve read too many books on how true this is to ignore it.
In the book The One Thing, they showcase study after study on how much more was achieved once people picked only one goal.
And I LOVE the beginning of the book where they share the Russian proverb:
“If you chase two rabbits, you will lose them both.”
True, is it not?
And then there’s the book 10x Is Easier Than 2x (seriously one of my favourite books of all time).
This one shows more business case studies where entrepreneurs achieve way more financial and emotional goals by instead of having 10 small goals, going for 1–3 BIG goals.
(Pick a goal and say: “What’s the 10x version of this?”)
Now — to not get lost in examples — I drew this for you to demonstrate it:

Makes total sense, doesn’t it? The more laser focus you can put into one thing, the better it becomes.
As for me, I haven’t yet set my goals for 2026 — but once I do, I think I might use the model from the book 10x Is Easier Than 2x:
Pick your top 3 goals
10x them
Forget everything else.
(A similar model you might want to try — I’ve heard it’s from Warren Buffett, but I’m not sure if that’s accurate — goes like this:)
Write down a list of 25 things you want to achieve
Decide to only achieve the top 5
Delete the rest.
One last thing: this doesn’t mean you can’t do other things — like hobbies, dating, swimming, and going into nature.
It only means that you don’t do these things to achieve an outcome.
Hope this was useful! :)) < 3
Ok ok ok…
So if there’s one thing that´s felt somewhat inauthentic ever since I became an entrepreneur it´t this:
I haven’t been studying.
And I love love loooooove school, uni, and learning.
But I always thought I had to achieve more success as an entrepreneur to do it.
But right now, I’ve realised that the process is what matters — and I’m like 80% sure that I want to do a PhD one day.
(Obviously related to the things I share with you and work on in my business: behavioural psychology.)
Last week, I met a lovely lady in my dance class who has a PhD in coaching & organisational psychology, so I asked her if I should take a PhD, and her response?
"Of couse you are!"
Like it was just a no-brainer, and when she said that if felt so so sooo right in my body.
So I’m going to meet with her and have a chat soon — and also talk to some consultants from medical school — to see how I can use the fact that I’ve finished 50% of medical school to build on it, so I can take a PhD in a couple of years.
I’m still just exploring, and if I do, I know that:
Business is number 1 — and school will be my side hustle.
But yes — I’ll keep you in the loop.
And until next time, my friend…
Stay committed to your authentic goals and design a life you absolutely adore and love.
Talk soon,
Sara < 3
Just an FYI before we begin: I’ll be taking a two-week vacation from writing this newsletter, so I’ll be back in week 2 of 2026 — can’t wait to catch up then!!! < 3
Hey friend!!!
You wanna know what I love most about Christmas and New Year?
New beginnings... Which means: reflecting, setting new or better intentions, and goals (things I adore).
But this year, I’m going to use a simple principle while setting goals, and simply put, it’s this:
Instead of adding goals — remove all you don’t care for.
There’s an incredible quote:
“We are kept from our goal not by obstacles but by a clear path to a lesser goal.”
— Robert Brault
And I’ve read too many books on how true this is to ignore it.
In the book The One Thing, they showcase study after study on how much more was achieved once people picked only one goal.
And I LOVE the beginning of the book where they share the Russian proverb:
“If you chase two rabbits, you will lose them both.”
True, is it not?
And then there’s the book 10x Is Easier Than 2x (seriously one of my favourite books of all time).
This one shows more business case studies where entrepreneurs achieve way more financial and emotional goals by instead of having 10 small goals, going for 1–3 BIG goals.
(Pick a goal and say: “What’s the 10x version of this?”)
Now — to not get lost in examples — I drew this for you to demonstrate it:

Makes total sense, doesn’t it? The more laser focus you can put into one thing, the better it becomes.
As for me, I haven’t yet set my goals for 2026 — but once I do, I think I might use the model from the book 10x Is Easier Than 2x:
Pick your top 3 goals
10x them
Forget everything else.
(A similar model you might want to try — I’ve heard it’s from Warren Buffett, but I’m not sure if that’s accurate — goes like this:)
Write down a list of 25 things you want to achieve
Decide to only achieve the top 5
Delete the rest.
One last thing: this doesn’t mean you can’t do other things — like hobbies, dating, swimming, and going into nature.
It only means that you don’t do these things to achieve an outcome.
Hope this was useful! :)) < 3
Ok ok ok…
So if there’s one thing that´s felt somewhat inauthentic ever since I became an entrepreneur it´t this:
I haven’t been studying.
And I love love loooooove school, uni, and learning.
But I always thought I had to achieve more success as an entrepreneur to do it.
But right now, I’ve realised that the process is what matters — and I’m like 80% sure that I want to do a PhD one day.
(Obviously related to the things I share with you and work on in my business: behavioural psychology.)
Last week, I met a lovely lady in my dance class who has a PhD in coaching & organisational psychology, so I asked her if I should take a PhD, and her response?
"Of couse you are!"
Like it was just a no-brainer, and when she said that if felt so so sooo right in my body.
So I’m going to meet with her and have a chat soon — and also talk to some consultants from medical school — to see how I can use the fact that I’ve finished 50% of medical school to build on it, so I can take a PhD in a couple of years.
I’m still just exploring, and if I do, I know that:
Business is number 1 — and school will be my side hustle.
But yes — I’ll keep you in the loop.
And until next time, my friend…
Stay committed to your authentic goals and design a life you absolutely adore and love.
Talk soon,
Sara < 3


Sara Endestad
Sara Endestad
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