I’ve been an entrepreneur for more than 5 years now, and therefore taken a big leap:

I’ve officially launched in the UK.

And it can sound fancy, but it’s really simple: I just started running ads in the UK to get clients there.

And if you’ve read my first book, you know that I call the fear in my head my drama queen—and guess what she’s saying now that I’ve launched in the UK?

• Too much competition

• Your accent is too Greek-Norwegian

• They will laugh at you

• You don´t have enough credibility

• You cannot play in the same market as Steven Bartlett, Daniel Priestley and Alex Hormozi - wtf girl?

So yeah, she’s active.

But it’s all fear.

Fear tries to come up with “logical” reasons for me to stop — and it sure as hell sounds convincing too.
It will say anything to get me to stop.

And that’s when self-awareness is key — to recognise that it’s my fear bringing up all these thoughts.

Next is to find proof that contradicts these “facts.”
That would take too much time, but one thing that helped me was realising that one of the people I love listening to — who is definitely winning in the international market — and has an accent, is Esther Perel.

She knows 7 or 9 languages (don´t remember the exact number), but because she’s so incredibly good at what she does, everybody listens when she talks.

So I have to be better for them to listen. 

At first, it made me scared - and then I got pumped. 
Because that’s exactly what I want.

I want to spend an insane amount of time learning and studying behaviours psychologically — because I absolutely love it.

But that doesn’t mean fear isn’t a regular visitor.

There’s no “getting rid of” fear - There´s only managing it. 

Now, how do I do that? 
I use two metaphors: 

Let fear come along for the ride, but keep it in the backseat — not the driver’s seat.
(Metaphor from best-selling author Elizabeth Gilbert)

Another cool metaphor is by incredibly successful entrepreneur Leila Hormozi: she says she brings her fear with her in her purse.

I love both — and I use both.

So yeah, my fear is always invited - but never in control. 

Life update:

Guess you already know what’s been going on in my business — full focus on ads (and got my first hate comment in the UK… yey) and then got hacked, and still dealing with a legal case...

So yeah, not all sunshine and roses over here. But I know that an entrepreneur is what I want to be, and I’m also developing ways to actually deal with all the hard stuff that comes with it.

In case you might be doing it too, here are some things that are currently helping me deal with the hard stuff:

• Work – to feel mastery and progress.

• Talk to other entrepreneurs, family or friends who help you “release” the feeling (co-regulation is key).

• Dance, dance, dance. Seriously, the best way to get out of my head is through my body.

• Dare to really feel it — to heal it.

• Look at other entrepreneurs and realize you’re not alone.

• Focus on all the things you’re doing right, all the positive feedback and support. (There’s way more of this than the negative.)

Here’s my new phone wallpaper to remind myself of that:

/Sara < 3