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In 2024, I was at a Tony Robbins event, and he said, “You already have the formula for success because you’ve succeeded at something already”.
So what you have to do is think back and “study” the process you used. 🔄
The reason I’m bringing this up is that I started a new marketing campaign last week, and my landing page didn’t have the conversion I wanted. I thought, “Oh my God, I used to be so good at this!” Instead of trying to reinvent the wheel, I asked myself, why don’t I just go back to all my winning landing pages?
And so that´s what I´ve been doing this week.
I’m sharing this example to remind you that you probably don’t need new information — you already have so much, and you already have a kind of “recipe” for success. Sometimes you just need to go back and think about a win you’ve had.
“But Sara, why can’t I just study other people?” Well, you can — and often it’s smart. But don’t underestimate the power of your own “success formula.” Remember: it’s worked before — and it’s customized to you.
That’s the wisdom nugget I had for you this week 💡 ✨
Life updates:
This is the week you’ll realize how human I am.
This week I’ve been so tired — physically, mentally, and emotionally — that I’ve just had to lie down and cry—more than once.
I’m not even sure exactly why, but I think it’s just the accumulation of things.
I’ve been overtraining — and undereating.
I’ve been overworking — and undersleeping.
I’ve been over-comparing — and under-meditating.
On top of all that, I’ve been stressed because my marketing campaign didn’t work. I’ve also done two therapy sessions this week, and anyone who’s been in therapy knows how incredibly energy-sucking it can be — especially when you bring old, painful experiences (and their accompanying feelings) back up.
Share Dialog
I never know how vulnerable I want to be online, but I just finished the book All the Way to the River (which is about substance abuse and love and sex addiction) - by Liz Gilbert.
Sharing a journey like that must have been hard (she waited six years before she told that story), but when I read it, I didn’t think there was anything weird or wrong about her — I just thought, “She’s just human”. And so am I, and I know that all the things I just told you, I´ve been going through — you have too.
The most personal is usually the most universal.
You’re not alone — there isn’t a single feeling you’ve felt that someone else hasn’t felt. Someone out there who’s also felt grief, betrayal, anger, sorrow, joy, curiosity, or excitement you might feel.
We´are the same species with the same spectrum of feelings.
I’m really grateful you read all the way through, and I hope you spend this weekend treating yourself like you would a friend you truly and deeply care about. That’s what I’m going to do. ❤️
(And feel free to message me on Instagram (@saraendestad) to share how you´ll do it - I´d love to be inspired)
/Sara <3
Sara Endestad
2 comments
Your vulnerability here is so refreshing. Thanks for sharing — and I hope you treated yourself like a friend you truly and deeply care about this weekend (and always).
Oh I love hearing that, truly <3 And I did - hope you did too Pamela and that you´ll have a gorgeous week!