
How it works
- Google Analytics 4 (GA4): Enter your Measurement ID (format: G-XXXXXXXXXX) to start sending traffic data.
- Google Tag Manager (GTM): Add your GTM ID if you prefer to manage tags and events through GTM.
Where to add your ID
- Go to your Publication Settings → Growth** → Analytics**.
- Paste your GA4 Measurement ID or GTM ID into the provided field.
- Changes save automatically — you don’t need to do anything else.
Why use Analytics?
- Understand where your readers are coming from.
- Track which posts drive the most traffic.
- See how readers interact with your writing.