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When you publish on Paragraph, your posts can be delivered directly to your subscribers via email and wallets.

Email delivery

  • Every post can be sent as an email to your subscribers’ inboxes.
  • Emails are sent from your-publication-slug@newsletter.paragraph.xyz.
  • Replies go to the email address connected to your account.
  • If you’re publishing to a section, only subscribers of that section will receive the email.

Wallet delivery

  • Posts can also be delivered to subscribers’ wallets.
  • We use XMTP to send new post notifications to wallets.
  • Additionally, with the Paragraph mini app on Farcaster, subscribers receive notifications inside Farcaster whenever there’s a new post. This means readers can discover your work directly where they spend time.
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Email deliverability best practices

Getting new posts into the inbox is not always straightforward. Some simple ways to help improve deliverability:
  • Encourage subscribers to move your welcome email to their Primary tab (or mark you as VIP).
  • Publish consistently at similar times to build reader engagement.
  • Clean your list periodically by removing dormant or bounced emails.
On our end, we actively work to protect email reputation by:
  • Monitoring spam filters (especially crypto-related trigger words).
  • Managing IPs and sender domains so higher-quality lists are protected.
  • Throttling subscriber imports to prevent spam or abuse.
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